About
LooxUP
We build AI tools that help people understand and optimize their appearance with science-backed, personalized insights.
DIALIGHT
INTERNATIONAL LP
United Kingdom
2021
London, England
Our Mission
Our mission is to help everyone understand and enhance their appearance through honest, AI-powered analysis.
We believe self-improvement starts with accurate insights. Everyone deserves the quality of feedback that once required expensive professionals. Our goal is to build technology that is kind, accurate, and genuinely useful every day.
Honest Analysis
Objective AI feedback, free of bias or flattery.
Science-Backed
Every metric grounded in peer-reviewed research on facial aesthetics.
Built for Everyone
Accessible to anyone, regardless of background or budget.
Our Journey
Company Founded
DIALIGHT INTERNATIONAL LP registered in London, England. A small team of engineers and designers set out to build AI appearance coaching tools accessible to everyone.
App Store Launch
LooxUP hits the App Store with 12 core facial parameters and personalized style recommendations. First 10,000 users sign up within a month.
AI Engine v2
Major model upgrade expands analysis to 50+ facial parameters. Accuracy improves significantly. User base grows past 200K and earns a 4.4-star App Store rating.
500K Downloads and Android
LooxUP launches on Google Play. The Maximizer Lab feature introduces daily improvement plans tailored to each user's unique profile. Downloads surpass 500K.
1M+ Users and Global Expansion
LooxUP reaches 1 million users across 12 languages, available worldwide with the same mission it started with: honest, accessible self-improvement for everyone.
Our Team
A lean team obsessed with building tools people love to use.
Alex M.
App Developer
Maria K.
Head of Product
David R.
Lead AI Engineer
Sofia L.
Head of DesignYour best look is waiting for you.
Join thousands who have already taken the first step to become more attractive with LooxUP. Your personalized analysis is just one selfie away.